Audience Profile

Audience Profile-

Gender: Female (even though the genre is equally for men and women)

Age: 16-25

Social Class: Skilled Working Class (Because they would need to be able to fund the type of lifestyle for the typical Dance music lovers of going to club nights as well as festivals, however due to the young age group I am going for, I feel as though the best social class to aim for is this category as these people will just be starting work, going to University and starting to get a reasonable wage. Therefore they are able to fund the lifestyle to a certain extent and have a high disposable income.)

Income: Medium(Most of which is disposable income for the lifestyle)  

Ethnicity: White (the vast majority of dance music followers have a white ethnicity)

Fashion: A mix of both dark and bright colours for both club nights and festivals. Festival wear seems to have more patterns and colours, however club night outfits seem to stick to basic colours with their outfits. 

Personality: The target demographic is outgoing and always 'up for a good time' and enjoy the company of others.