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Hello, and welcome to my podcast. Today I will be explaining my reasons for choosing which publishing company I would chose Culture Magazine to be published by.

When choosing a publishing company, there are many factors you must consider as each company can offer different things to your magazine brand. After I looked at competitor magazines and who they have as their publishers, I have found that DJ magazine is published by Thurst Publishers which is a small publishing house located in London.

 DJ mag is self-published as Thurst is ran by DJ Mag.co. This publishing company is very small and don’t even have their own website. Although DJ have been able to create such a creative brand, I feel as though they are not as well-known as other magazine brands and is only introduced on a few multimedia platforms. Another reason I would not pick Thurst publishing is because of the fact that as DJ is the only magazine they produce, my magazine would be too similar and therefore will be competing against each other, therefore lowering potential profits.

I then looked at Q magazine and found that their publishing company is Bauer Media, which is a well-known multi media group that produces products of many multimedia platforms internationally.

Bauer produce magazine prints, radio shows, TV channels and digital products and also have their own marketing service sub company.  They publish brands such as Kerrang!, Q and Mojo and have become a well-established publishing company. This company has expanded brands such as Kerrang! And made it into a music channel on TV, exploiting rock music.  They also produce the music channels, Kiss, Magic, 4music, the box, and many more.

I feel as though this company would be perfect to publish Culture Magazine as I see a gap in the company’s market as they do not yet publish a dance music magazine. Also I can see that the company have experience with the genre of dance music due to the TV channels of Kiss Fresh and The Box. Bauer could expand the brand of Culture Magazine into new multimedia platforms as music magazines as a product are becoming less popular to purchase.

Also Bauer Media produce many other magazines such as Classic cars, Garden News, Empire film magazine, parenting magazine Mother and Baby, and gossip magazine Heat. I feel as though that they are able to market their products very well and create a brand that suits a certain target audience.

I chose to use Bauer Media as my publisher for Culture Magazine as I feel that they could expand the brand of my magazine in the future and make it become well known. Another reason I would use Bauer as my publishers is because they are always expanding their multimedia platforms and therefore they could open up my magazine to more potential readers within my target audience. I would like Culture magazine to be part of Bauer as I believe that my magazine has the potential to turn into a TV channel and radio station as my target audience use these formats and therefore Culture will be part of the evolution into the exchange from print to digital in the future. From looking at Q’s Twitter page, I can see that they are able to reach a wider audience and have that connection with the readers regularly, informing them about new artists and to also give the audience a taster of the next edition to get them excited for it, rather than just through the monthly magazine issues and this is something I wish Culture Magazine to potentially grow to have.

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